1. Music videos demonstrate genre characteristics
For example, a dance routine in a boy/girl band, a stage performance for a metal video.
2. There is a relationship between lyrics and visuals
Either illustative, amplifying or contradicting.
For example, a illustrative video would help convey the meaning of the song, a amplifying video would repeat or exaggurate an effect, movement or phrase from the song, a contradicting video would completely ignore the song.
3. There is a relationship between music and visuals
Either illustrating, amplifying or contradicting.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their workFor example, visually there is Michael Jackson's white shoes and glitter glove, Bono's sunglasses, Lady Gaga's crazy costumes and frequent costume changes. Also poses and dance moves such as Michael Jackson's hand on his crotch thrusting was a recurring dance move throughout his videos.
5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female bodyFor example, screens within screens, telescopes, looking directly into the camera (like they know you're watching them). Women in music videos are directed through the males mind which in most cases are dressed in very revealing clothes and are doing sexual dance moves.
6. There is often intertextual reference
For example, reference to films, television programmes and other music videos
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