Digipack 1 - Duffy (ROCKFERRY)

When i create a Digipack i need to keep in mind that it has all has to link together house-style wise with my music video and website, for example if i decided i was going to do a busy, fast, upbeat music video then i wouldn't make a website and digipack that is contempory looking because it wouldn't look right, it wouldn't fit together and appeal to the particular audience i was aiming for.

This is the outside Duffy's Album (Digipack) Rockferry, the whole album is black and white - which already gives it the timeless and vintage feeling, it also makes it look quite classy. The two sections on each end are both images; the one on the left is a close-up image of a street sign saying 'Rockferry' with flowers underneath it and seeing like a seaside and the sea behind that which gives it a really calm and contemporary feel. The image on the right is a picture of Duffy herself hanging out what looks to be a old vintage train window (you can only see the edges of this as herself is in most of the frame). She isn't doing a fake looking pose, for example you cannot tell that she has done this pose for her front cover of her album, it looks all very natural and simple but very classy. Which makes it effective as you imdeatately get that contemporary feel as she looks like she is on a journey from the pictures of the sign and her on a train, also the section in the middle is just a plain black background with the font of her songs in white, which is once again very simple but it goes really nicely with the other two images; not too much, not too hectic. The fonts are mix between Bold for the name of her album and her songs but a Italic contemporary looking font for her name which gives off a feeling that shes got a soft and distintive voice but her songs and the album are all very powerfull. Like everyone of her songs has a meaning.

This is the inside of Duffys Digipack, the digipack inclueded two discs, one being just the album and the other disc being a dvd of extra bits and lyrics. Where these two discs was (either sides) they both have the same picture behind of a train track and feilds behind which also adds to the journey and the vintage and timeless feeling of the black and white. You get the sense that the album is going to take you on a journey through a love story, and looking at the picture of her in the middle of the inside probably a love story about her break up or how her heart was broken maybe? I think this because she this is a close up of her half of her upperbody, where she is looking down and her expression on her face looks like shes sad, also her body language of her hands at the top of her coat looks a bit like shes uncomfortable, like shes protecting her heart. In the background all you can see is the side of the vintage/old train behind her, adding to her journey feeling.
The whole digipack gives off a very elegant, classy and timeless feeling. Which i expect her website would do too and her music videos otherwise the whole feeling of this would vanish in a instant.

Duffy - Mercy on MUZU.TV

This Video fits in so well with everything i just described about the digipack, it is very classy, the way shes dressed and the vintage mircophone and the black and white effect. Also you can tell its about love because of  lyrics. This whole video fits in with the digipack perfectly.

Also the website fits in perfectly,adding to all the conventions that i picked out just from that digipack. All her website is in black and white. Very classy and glamourous looking. http://www.iamduffy.com/