What i should include in Planning..

Planning
•Research into existing music videos - styles/theories

•Research into brand identity – looking at a video, digipack and looking at a website and finding the identity finding the links, how they work together.

•Thinking about my stuff, need to have:
- song choice

- copy of the lyrics to the song which I have annotated (possibilities and ideas)

- get audience to annotate the lyrics to find out what they see/expect

- put together a selection of mood boards, have three different move boards
1.camera angles 2.settings/locations 3.other mise-en-scene aspects

- take mood boards to audience and get them to tick there choices of what they think will work, what they expect.

- storyboard my video (draw them, take a photo storyboard, found through Google images the images she wanted and put them together). Storyboard the first 30secs to a minute. Includes details of camera and character movements. Like ‘zoom, pan etc’

- Planning how your going to create your own brand identity – through?.. Camera shot, setting, costume, genre of the song?

any problems, any changes, audience research, extra research can be added.

Digipack 1 - Duffy (ROCKFERRY)

When i create a Digipack i need to keep in mind that it has all has to link together house-style wise with my music video and website, for example if i decided i was going to do a busy, fast, upbeat music video then i wouldn't make a website and digipack that is contempory looking because it wouldn't look right, it wouldn't fit together and appeal to the particular audience i was aiming for.

This is the outside Duffy's Album (Digipack) Rockferry, the whole album is black and white - which already gives it the timeless and vintage feeling, it also makes it look quite classy. The two sections on each end are both images; the one on the left is a close-up image of a street sign saying 'Rockferry' with flowers underneath it and seeing like a seaside and the sea behind that which gives it a really calm and contemporary feel. The image on the right is a picture of Duffy herself hanging out what looks to be a old vintage train window (you can only see the edges of this as herself is in most of the frame). She isn't doing a fake looking pose, for example you cannot tell that she has done this pose for her front cover of her album, it looks all very natural and simple but very classy. Which makes it effective as you imdeatately get that contemporary feel as she looks like she is on a journey from the pictures of the sign and her on a train, also the section in the middle is just a plain black background with the font of her songs in white, which is once again very simple but it goes really nicely with the other two images; not too much, not too hectic. The fonts are mix between Bold for the name of her album and her songs but a Italic contemporary looking font for her name which gives off a feeling that shes got a soft and distintive voice but her songs and the album are all very powerfull. Like everyone of her songs has a meaning.

This is the inside of Duffys Digipack, the digipack inclueded two discs, one being just the album and the other disc being a dvd of extra bits and lyrics. Where these two discs was (either sides) they both have the same picture behind of a train track and feilds behind which also adds to the journey and the vintage and timeless feeling of the black and white. You get the sense that the album is going to take you on a journey through a love story, and looking at the picture of her in the middle of the inside probably a love story about her break up or how her heart was broken maybe? I think this because she this is a close up of her half of her upperbody, where she is looking down and her expression on her face looks like shes sad, also her body language of her hands at the top of her coat looks a bit like shes uncomfortable, like shes protecting her heart. In the background all you can see is the side of the vintage/old train behind her, adding to her journey feeling.
The whole digipack gives off a very elegant, classy and timeless feeling. Which i expect her website would do too and her music videos otherwise the whole feeling of this would vanish in a instant.

Duffy - Mercy on MUZU.TV

This Video fits in so well with everything i just described about the digipack, it is very classy, the way shes dressed and the vintage mircophone and the black and white effect. Also you can tell its about love because of  lyrics. This whole video fits in with the digipack perfectly.

Also the website fits in perfectly,adding to all the conventions that i picked out just from that digipack. All her website is in black and white. Very classy and glamourous looking. http://www.iamduffy.com/

Goodwin's Music Video Analysis

1. Music videos demonstrate genre characteristics
For example, a dance routine in a boy/girl band, a stage performance for a metal video.

2. There is a relationship between lyrics and visuals
Either illustative, amplifying or contradicting.
For example, a illustrative video would help convey the meaning of the song, a amplifying video would repeat or exaggurate an effect, movement or phrase from the song, a contradicting video would completely ignore the song.

3. There is a relationship between music and visuals
Either illustrating, amplifying or contradicting.

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their workFor example, visually there is Michael Jackson's white shoes and glitter glove, Bono's sunglasses, Lady Gaga's crazy costumes and frequent costume changes. Also poses and dance moves such as Michael Jackson's hand on his crotch thrusting was a recurring dance move throughout his videos.

5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female bodyFor example, screens within screens, telescopes, looking directly into the camera (like they know you're watching them). Women in music videos are directed through the males mind which in most cases are dressed in very revealing clothes and are doing sexual dance moves.

6. There is often intertextual reference
For example, reference to films, television programmes and other music videos

Music Video Genres

I missed a few lessons but this is what i have read through and caught up on.
Three types of music genres and how they are represented through the video...
The performance videoThis is usually suited to pop and rock music, where the focus is on the performers performing, be it as a group, a ‘solo’ artist or as a dance routine.

This genre of video is the most common, in that they are the easiest to produce and require the least planning.

 

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The narrative video

nThis is suited to most genres of music.

Narratives rarely have anything to do with the subject matter of the song, they are figurative rather than literal version of the song.

It usually adopts something distinctive or unique – Coldplay’s ‘The Scientist’ told backwards, A-Ha’s ‘Take On Me’ told through moving comic books.

 

The abstract video

This genre is very detached from the music and/or the lyrics.

nIt usually includes a series of seemingly unconnected images, edited to fit the pace of the music.

nIt also suits most styles of music, particularly the less mainstream types, or the ‘abstract’ music styles.

A2 Project Music Video.

My Advanced Portfolio will be made up of:

•A music promotional video - worth up to 40 marks.

•A cover for a digipack CD/DVD release of an album from the same artist - worth up to 10 marks.

•A website - worth up to 10 marks.

•A research and planning portfolio that will be done through your blog - worth up to 20 marks.

• An evaluation, done as a filmed PowerPoint presentation, uploaded to your blog - worth up to 20 marks.