Digipack 2 - Coldplay

Here is Coldplays new album 'Mylo Xyloto' the front cover is very busy and bright colours, all looking like its graffiti, all the colours look like neon colours and all different words and symbols. It looks like there identity is showing through the symbols and colours, representing the storylines. This also carries on through there Music Video for 'Every Teardrop is a Waterfall' ...

Coldplay - Every Teardrop Is A Waterfall on MUZU.TV
You can see that throughout the video that there is always colour in the background like graffiti either saying the lyrics or symbols representing the lyrics. Also in neon matching the housestyle of there album, building on there brand identity. Including on there website, the background is black and there links and fonts are in neon blue and pink, and the headers look like they have been drawn on, also sticking with there housestyle, therefore there audience would notice this as there brand identitiy.
http://www.coldplay.com/site.php